Our purpose is to actively protect and enhance people's lives
- Actively: We play a proactive and leading role in improving people’s lives through insurance.
- Protect: We are dedicated to the heart of insurance - managing and mitigating risks of individuals and institutions.
- Enhance: Generali is also committed to creating value.
- People: We deeply care about our clients’ and our people’s future and lives.
- Lives: Ultimately, we have an impact on the quality of people’s lives: wealth, safety, advice and service are instrumental in improving people’s chosen way of life for the long term.