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3rd period

1880
1880

Time to expand

New opportunities are identified as part of the company’s strategy for expansion across the Mediterranean, the ports of the Americas and the far east.

1882
1882

Marco Besso and the vision of the Group

The company secretary sees that new markets are best opened up with a local presence and Generali’s first subsidiary company, Erste Allgemeine, is acquired.

1886
1886

Plush new offices

Generali’s brand new office building is unveiled in Trieste’s Riva del Sale: spacious, opulent and adorned with all mod cons including electric light.

1893

A record-breaking house organ: Il Bollettino

Ahead of its time, Generali launches what will become the longest-running in-house periodical in Italy, Il Bollettino (The Bulletin), helping to consolidate a sense of unity within the company’s personnel.

1896
1896

The Group grows

New, specialised companies are formed, of which L’Anonima Infortuni acquires the portfolio of the parent company.

1897
1897

New foreign subsidiaries

La Generala is born in Romania, operating in the field of transport. Pretty soon it expands its activities into fire, accident, hail and life insurances.

1899
1899

An office in Milan

The subdivisions Anonima Infortuni and Anonima Grandine require an office more befitting of their newfound prestige and so move into Milan’s first building made of reinforced concrete on Piazza Cordusio.

1900
1900

Ongoing success

L’Aninome Grandine has seen its reputation grow in just a few short years and wins a prestigious award at the Paris Expo of 1900.

1906
1906

75 years

Happy birthday: Premium volume in non-life doubles to 31m Crowns in just 25 years, while life insurance is up eight-fold.

1907
1907

A rather different office clerk

In the Prague office, the writer Franz Kafka briefly takes up a position. Within a year he will move on, but continue to take an interest in the subject of safety at work.

1909
1909

The return of the president

After almost 75 years without, Generali elects a new president: Marco Besso.

1910
1910

The real estate strategy

With powerful financial backing, the company is incentivised to invest in bricks and mortar - testament to Generali’s financial clout. Between 1900 and 1910 buildings sprout up in Rome’s Piazza Venezia, Piazza Solferino in Turin and beyond.

Credits

The images that appear in this timeline are reproduced from and also appear in ‘The Time of the Lion’ (Generali, 2015) or from public domain. Generali would like to thank once again all those who have contributed to the wealth of imagery in this book. The images that appear in this timeline are from the following sources:

1882 - Marco Besso and the vision of the Group

The Headquarters of Erste Allgemeine in Vienna Rudolf Alt-  courtesy of Marco Besso Foundation, Rome

1910 - The real estate strategy

Assicurazioni Generali building at 2 piazza Solferino, Turin from Novo Incepto Saeculo, Published by the Company, early 1930s