The images that appear in this timeline are reproduced from and also appear in ‘The Time of the Lion’ (Generali, 2015) or from public domain. Generali would like to thank once again all those who have contributed to the wealth of imagery in this book. The images that appear in this timeline are from the following sources:
Time to expand
New opportunities are identified as part of the company’s strategy for expansion across the Mediterranean, the ports of the Americas and the far east.
Marco Besso and the vision of the Group
The company secretary sees that new markets are best opened up with a local presence and Generali’s first subsidiary company, Erste Allgemeine, is acquired.
Plush new offices
Generali’s brand new office building is unveiled in Trieste’s Riva del Sale: spacious, opulent and adorned with all mod cons including electric light.
The Group grows
New, specialised companies are formed, of which L’Anonima Infortuni acquires the portfolio of the parent company.
New foreign subsidiaries
La Generala is born in Romania, operating in the field of transport. Pretty soon it expands its activities into fire, accident, hail and life insurances.
An office in Milan
The subdivisions Anonima Infortuni and Anonima Grandine require an office more befitting of their newfound prestige and so move into Milan’s first building made of reinforced concrete on Piazza Cordusio.
L’Aninome Grandine has seen its reputation grow in just a few short years and wins a prestigious award at the Paris Expo of 1900.
Happy birthday: Premium volume in non-life doubles to 31m Crowns in just 25 years, while life insurance is up eight-fold.
A rather different office clerk
In the Prague office, the writer Franz Kafka briefly takes up a position. Within a year he will move on, but continue to take an interest in the subject of safety at work.
The return of the president
After almost 75 years without, Generali elects a new president: Marco Besso.
The real estate strategy
With powerful financial backing, the company is incentivised to invest in bricks and mortar - testament to Generali’s financial clout. Between 1900 and 1910 buildings sprout up in Rome’s Piazza Venezia, Piazza Solferino in Turin and beyond.
1882 - Marco Besso and the vision of the Group
The Headquarters of Erste Allgemeine in Vienna Rudolf Alt- courtesy of Marco Besso Foundation, Rome
1910 - The real estate strategy
Assicurazioni Generali building at 2 piazza Solferino, Turin from Novo Incepto Saeculo, Published by the Company, early 1930s