The images that appear in this timeline are reproduced from and also appear in ‘The Time of the Lion’ (Generali, 2015) or from public domain. Generali would like to thank once again all those who have contributed to the wealth of imagery in this book. The images that appear in this timeline are from the following sources:
The great rebuilding
The Ina Housing Project begins and continues until 1963, providing homes for 350,000 workers. A true social initiative and a unique building project.
First at hand in emergencies
The flooding of the River Po delta was one of the most devastating natural disasters in Italian history. Generali helps those affected with significant financial aid as well as donations from workers, while the company’s agricultural estate, Ca’ Corniari, houses 100 displaced children.
Driven by hope
Generali begins to campaign for better road safety - and compensation for accidental damage. Only 18 years later, vehicle insurance becomes compulsory.
Trieste is Italian again
After the tragedy of the war and subsequent allied occupation, Trieste finally becomes part of Italy once more. A new chapter in history begins for the city that Generali proudly calls its birthplace.
In 1953 Mario Abbiate steps down as Generali president, choosing not to run for re-election. He is succeeded until 1956 by Mario Tripcovich and then by Camillo Giussani (pictured), who sadly passes away in 1960 before seeing out his term.
A president for the 1960s
Gino Baroncini, a company man all his life, takes the role of president at the dawn of one of the most important decades in the history of Italy and of Generali - the boom years.
A decade of expansion
Premium income grows at a rate of 15% a year in Europe, while the new markets of Japan, Australia and Latin America are also firing on all cylinders.
Great projects, big risks
Soaring industrial and commercial development brings ever greater risks. One of the first major projects covered by Generali is the construction of Italy’s first ever satellite launch pad - part of the 1962 San Marco Project. Generali becomes one of the first insurers in space.
A new type of cover
In conjunction with partners Concorde, the Group launches Europ Assistance, designed to help the beleaguered traveller in times of difficulty far from home. An innovative new type of policy designed for both tourists and business travellers.
A transatlantic partnership
Generali forms an international partnership with Aetna Life & Casualty, America’s biggest multi-line insurance group.
A man of honour
While 1968 is a year of revolution for many, Generali is particularly well organized like never before. The new president is Cesare Merzagora, former president of the Italian senate, having recently resigned his post in protest of political corruption creating an atmosphere of renewal for the company.
An open book
The new decade is ushered in with an important award for Generali for the best annual report, for the transparency and administrative fairness implemented by the new management.
Together we stand
Generali increases its capital assets with massive investment in real estate and agriculture. Within just three years property capital has doubled in value.
Moving with the times
Generali opens its new Data Processing Centre in Mestre, utilising state-of-the-art technology. From now on, all of the company’s accounting and administrative operations will be based here.
A modern company
‘Assicurazioni’ is dropped from the new logo - from now on the company will be known to the world simply as ‘Generali’. The winged lion also gets a facelift.
Down to earth
The subsidiary Genagricola is formed, charged with the task of acquiring land holdings in abundance. By 1980 the company will control all of Generali’s agricultural interests.
Cellist, sculptor, honorary president
On his 80th birthday, cellist, passionate sculptor and historic president of Generali Cesare Merzagora retires. The man who led the company through crises and recession to the tower of strength it is today is made honorary president. In his place today is Enrico Randone.
1950 - The great rebuilding
INA Casa Ceramic plaques from L’INA Casa, il cantiere e la costruzione, Dipartimento di Ingegneria Civile, Università di Roma Tor Vergata, Gangemi Editore, 2002 Archivio INA
1962 - Great projects, big risks
The Saint Mark launching platform Photograph - NASA, Houston (Texas)