1831               

Assicurazioni Generali Austro-Italiche is established in Trieste

  1832               

Giovanni Cristoforo Ritter de Zahony becomes first chairman of the Company

1835               

From1835 the post of chairman remains vacant until 1909

  1848               

The company changes its name to Assicurazioni Generali.St. Mark's lion is adopted as company symbol

1857               

Generali shares are quoted for the first time in the Trieste stock exchange

1875               

The company begins to pay the dividend in gold Francs (until 1914)

1881               

50th Jubilee year.Erste Allgemeine, Generali's first insurance subsidiary, is established in Vienna

  1886               

The company's Central Head Office moves to its present location

1893               

The first number of "Il Bollettino" is issued

1900               

A major real estate investment programme is started

1905               

75th anniversary. The share capital is converted into Crowns

1909               

Marco Besso is appointed chairman

1918               

Generali obtains full Italian nationality status,   the share capital is converted into Liras

  1920               

Edgardo Morpurgo is appointed chairman

  1926               

The company calls on the most talented artists, like Marcello Dudovich, to design its posters

1931               

Centenary anniversary

1933   

Major investments in land and farming activities are started

1937   

An electro mechanical accounting unit, equipped with state-of-the-art Hollerith calculators, is set up

1938           

Giuseppe Volpi di Misurata is appointed chairman

1940   

All contacts with the Group's organisation in enemy countries are interrupted

1943   

Antonio Cosulich is appointed chairman

1945           

Generali transfers its Registered Office to Rome.The end of the war brings about the loss of all company assets in central and eastern Europe

1948   

The Group restarts its expansion outside Italy.Mario Abbate is appointed chairman

1953   

Mario Tripcovich is appointed chairman

1956   

125th anniversary.Camillo Giussani is appointed chairman

1960   

Gino Baroncini is appointed chairman

1966           

Generali signs a co-operation agreement with Aetna, the largest U.S. multi-branch insurer

1968   

Cesare Merzagora is appointed chairman

1971   

A new, more modern, trademark is launched, using the shortened name "Generali"

1979   

Enrico Randone is appointed chairman

1981   

150th anniversary

1989           

Generali initiates a joint venture in Hungary, thus becoming the first insurer from the West to re-start operations in eastern Europe.A new modern complex housing the Head Office for Italian operations is opened in Mogliano Veneto

1990   

The Registered Office is brought back to Trieste

1991   

Eugenio Coppola di Canzano is appointed chairman

1994           

Establishment of Genertel, the first Italian Company selling insurance over the phone

1995   

Antoine Bernheim becomes chairman

1996           

www.generali.com  on line

1997           

Generali takes over control of two leading groups, AMB and Migdal, strengthening its position in Germany and Israel

1998           

Following the creation of Banca Generali and the acquisition of BSI, the Group enters the Financial Services sector.Alfonso Desiata becomes chairman

2000   

Italian insurer INA becomes part of the Group

2001           

Generali China Life Ins. Co. is established in Guangzhou.Gianfranco Gutty becomes chairman

2002   

Antoine Bernheim becomes chairman

2003   

The first Generali Group's strategic Plan is presented

2004   

The bid by CityLife, led by Generali's real estate arm, wins the tender for the redevelopment of the Milan Fair.The Ethical Code is published

2005   

The first Sustainability Report is presented

2006           

Generali acquires the Toro Group (Italy) .JV with Future Group in India

2007   

The 175th anniversary.JV with PPF Group to promote business in Central and Eastern Europe