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Generali Bulgaria Holding ЕAD is a member of Generali PPF Holding B.V. which operates in 14 Central and Eastern European countries. Through its subsidiaries, Generali PPF Holding manages assets of EUR 15 billion and serves more than 13 million clients across the region.

Generali PPF Holding is registered in the Netherlands and its main organizational branch is based in Prague, Czech Republic. Generali PPF Holding B.V. is a joint venture company of Assicurazioni Generali (51% share) and PPF Group (49% share).

As at the present moment Generali, via Generali Bulgaria Holding ЕAD, owns 99% of Generali Insurance AD, 99% Generali Life Insurance AD and 94,47% of Generali Zakrila Health Insurance AD.